Marketing and Press Releases

Scout Press Kits

Do you know how simple it is to get recognition for your boys and your Scouting unit?

How about conducting an experiment to find out?
Use any of the templates linked below to publicize your next activity, name scouts who have advanced in rank or submit photos to the newspaper, or other media sources. Take out what does not apply, fill in the blanks and send your instant news release with a photograph to your weekly or daily newspaper.

We bet you will see it in print, hear about it on the radio or even see it on TV. We even provide the names and addresses for various media sources.

Your boys should be acknowledged in the newspaper when they advance in rank.

Why shouldn't your fund-raising activity or public service project be announced on the radio beforehand or splashed on an inside page of a newspaper afterwards?

Weekly newspapers, especially, are glad to accept digital shots of scouts in action--if you take them.

For tips on how to do this, read on.
One of the best tactics so to find out who covers news in your area and cultivate a relationship so you can call them up if something big happens in your unit, like boys
going to a national jamboree or one of your scouts doing his Eagle project. Your boys will like seeing themselves in the newspaper and you will feel even better about being a scout leader with a little recognition coming your way.

Typing up a Scout News Release and getting it in the mail takes 10 minutes. Most newspapers are prepared to receive your Scout News Release electronically as well. And you can, of course, devise your own – and may want to as needed for publicizing special programs such as a Pinewood Derby. Feel free. You’ll like the results.

Scout Press Corps Form

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